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That was easy!
Congratulations! You just took the first step to adding drum power to your business!
Advertising and marketing has changed. Customers are bombarded with choices. The shotgun approach to marketing is fading and this is where DrumTag can help. We remove the proverbial 'ad blocker' through incentivization and simplicity. We truly are the paradigm shift in advertising.
The Tech
Technology should make our lives easier
Loyalty platforms typically come in a few flavors: punch cards, store kiosks or downloadable apps.
The burden of these loyalty platforms make it cumbersome to particpate with your brand and/or forces your customers to change their habits. These are two reasons why most loyalty platforms fail their customers.
Downloadable Apps:
Not only do mobile apps require an extra step or two but your customers are already familiar with their device's web browser. The inherient issue with apps is that they still require signage and enough incentive to want to store a new app on their desktop. This is why DrumTag's holistic approach is the key to succesful participation.
Kiosks:
Educating your customer on how to use your loyalty platform can be a very expensive barrier. Tieing up the kiosk to a single customer can make the on-boarding process lengthy. Together, we erase these barriers by using dynamic, instructional, incentivized signage that builds a win-win for you and your customer.
Punch Cards:
They have been used for many years and have had a decent level of success. But punch cards require changing user habits. Why penalize a customer for forgetting their card? DrumTag takes the punch-card idea and revolutionizes by making it easier and virtually autonomous.
DrumTag is successful because of the holistic approach to customer interaction which ecompasses location tracking, social media advertising and customer incentives.
Simple problems don't require over-engineered solutions
At the core, DrumTag is a dynamic sign that informs your customers of rewards, offers and product information. The DrumTag code, mapped to your location, continuously changes weekly, daily or hourly (configurable). The on-boarding process starts with a low tech line-of-sight solution. Incentivized line-of-sight tech beats out Bluetooth, sound, RFID and GPS technologies by not requiring app downloads or requiring speciality hardware. We can honestly say we are more accurate than GPS!
How much time do you have in a day?
Your time is non replaceable. DrumTag exists to do one thing - facilitate a win win interaction between you and your customer. With years in experience marketing traditional advertising social media campaigns we found that customer interaction sweet spot. Rewards and offers are the core facets to engaging your customers. Your customers want good service and incentives and you want more customers. It really couldn't get much easier than that.
Incentivize and they will come
The key to viral marketing campaigns is scarcity and excitement. With DrumTag you turn the volume up on the incentives and let your customers drive their friends. A simple user interface allows you to create short term discounts and offers that will get someone off their seat at home to rushing down to your location. If viral campaigns can be this explosive a person has to wonder why any advertising dollars are spent on traditional methods anymore.
They subscribed for a reason
It's 12pm and your location isn't getting much traffic. Login to your DrumTag portal and create a Email or SMS campaign.
Let your subscribed customers know that you are having 50% off to the first 10 customers! Every marketing campaign you put out keeps your customers on their toes.
Welcome to the paradigm shift in advertising - incentivization.
We can compliment your style or extend it using a multitude of signage options...
Electronic
Part of every package is the heart and sole of the DrumTag system - Electronic Signage. With the unlimited LCD TVs and monitors available today the expense couldn't be cheaper. Customize your rewards, offers and messages in real time through a simple user interface.
Don't have a smart TV or want to waste the time locating one? No problem we got you covered! All inclusive customers will receive an Android powered DrumTag USB stick and remote.
Printable
Some customers might not want to put up a television or might not have internet at their location. All other loyalty platforms are lacking here but with printable signs you can pre print and handout your code of the day. Printable DrumTag signs in PDF and web are available from within the administration panel.
Have an idea for an alternative use case? We are waiting to hear from you!
Have an idea for an alternative use case? We are waiting to hear from you!
Drawable
For those that aren't artistically challenged and want the DrumTag system to match their brand look-n-feel the answer, draw it. Login to the administration panel get today's DrumTag code and put those Leonardo da Vinci skills to the test.
Chalk, marker or paint are great options!
Chalk, marker or paint are great options!
Your Experience
The moment you entered the code "DRUM" and tapped the "Check-In" button you felt the experience and ease of use your customers will enjoy.
The four digit DrumTag code is a low tech solution to a high tech problem - Geofencing (location targeting).
Once your customer takes action to participate, through DrumTag, you now have the ability to market and target incentives that will promote your business and products.
Times
The dashboard is your high level view of how your business is doing. Track everything including Check-ins, Earned Rewards, Redeemed Rewards, Offers, Newsletters, SMS and more.
Dashboard
The dashboard is your high level view of how your business is doing. Track everything including Check-ins, Earned Rewards, Redeemed Rewards, Offers, Newsletters, SMS and more.
Customers
The user interface is simple but extremely effective. The WYSIWYG (what you see is what you get) editor enables you to view your offers, rewards, newsletters as you type and change settings.
Rewards
The dashboard is your high level view of how your business is doing. Track everything including Check-ins, Earned Rewards, Redeemed Rewards, Offers, Newsletters, SMS and more.
Newsletters
Designing offers, rewards, newsletters is simple but extremely effective. The WYSIWYG (what you see is what you get) editor enables you to view your offers, rewards, newsletters as you type and change settings.
Offers
The dashboard is your high level view of how your business is doing. Track everything including Check-ins, Earned Rewards, Redeemed Rewards, Offers, Newsletters, SMS and more.